It can be easy to spend money without much thought, especially if you’re using a debit or credit card, but spending money has an impact on our future and on the environment. It is a good idea to stop and think about the real cost of the goods we buy and look for value for money. Not just for ourselves, but for future generations that will have to live with climate change caused by our excessive consumption.
We see slick branding everywhere these days as companies coordinate and harmonize their image across the globe. Slick branding is even practised by the young who coordinate their designer clothes and wouldn’t be seen dead in anything but their favourite brand of jeans. (more…)
Large companies know how to sell, they have whole marketing departments dedicated to selling their products and services. They have all kinds of devices and tricks to make us part with our money. We can use some of those tricks to sell stuff too! It doesn’t matter whether you’re selling crafts or your used car.
A guest blog by Fairy Dharawat
Here we discuss why you should brand your product, even if you have small business.
According to Wikipedia, “A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers”. The brand was derived from the Old Norse word “brandr” meaning “to burn.”
The brand is like the personality of product. Products have the brand mark on their packaging, just like an individual having a tattoo. Relating to a brand personifies the individual personality. This is very important for brands. The brand is the identity of the product. Like Marvel and DC; they are the brands of so many comic book heroes. (more…)