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What is cognitive dissonance?

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Cognitive dissonance is when we are in two minds about something. This can be conflicting beliefs, ideas, emotions or values. You know that you will have a hangover the next day, but you have a lot to drink anyway. You know smoking is bad for you, but you’re dying for a cigarette. Sex is normal and natural, but you feel embarrassed about it.

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Changing purchasing habits

A guest blog by Fairy Dharawat

We tend to be tied to our habits and behave habitually. Bad habits and good habits influence the outcome of most of our decisions. Habits are an acquired pattern of behaviour that often occurs automatically. Habits are what make us who we are. (more…)


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