Like it or not, we all have an image and most people care about their image. It makes us dress smarter for a night out or to the office and influences many of the purchases that we make. The marketing departments of successful companies know this. Do we need to spend a lot of money pandering to our own vanity? Do we need a posh home? Do we need the decorations and Christmas tree at Christmas? Do we need posh clothing? Do we need all the adornments?
Here in the UK, the post Christmas sales have started. They are selling off the junk that wouldn’t sell at Christmas. People were queuing overnight in places, to try to pick up ‘bargains’. Are they bargains? Is that pair of designer jeans that was marked up at over a hundred pounds and now half price; a bargain? Look at the label that says where they were made, rather than the hyped up designer label.
Avant-garde, means the vanguard or advanced guard. It generally refers to people who ‘go first’ and lead the way in art and culture. The term has been applied to art and artists such as the impressionists. It has been mostly applied to art and artists of the Victorian era, but the expression is still used today.
Most people want to fit in, be part of the crowd. They want to be accepted and so they tend to behave the same as everyone else in their group. They even tend to dress the same as the people they spend the most time with. I tend to be a little contrarian, I don’t want to be the same as everyone else. I don’t want to be a sheep following; I want to be a shepherd! Some people lead; some people follow…