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Loss leaders and introductory offers #thrifty

We have to be quite shrewd these days if we are going to save money. Supermarkets and other retailers have all sorts of tricks to relieve us of our money. The loss leader is a product that they will advertise at a much lower price then their competitors and then make their profit on the lines that aren’t advertised. These offers have to appeal to a large number of people so they can’t be on lines that we only buy infrequently. They have to be on products that most people buy regularly. So sugar is a good product for a loss leader and staples like potatoes and bread can also be put on offer. Some offers will be on products that they have a good profit margin on that they can afford to cut and still make a profit, as well. Loss leaders can be a good bargain but there is always a catch.

loss leaders

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