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The business of branding

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A guest blog by Fairy Dharawat

Here we discuss why you should brand your product, even if you have small business.

According to Wikipedia, “A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers”. The brand was derived from the Old Norse word “brandr” meaning “to burn.”

The brand is like the personality of product. Products have the brand mark on their packaging, just like an individual having a tattoo. Relating to a brand personifies the individual personality. This is very important for brands. The brand is the identity of the product. Like Marvel and DC; they are the brands of so many comic book heroes. (more…)


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