How retail design can boost your business
By Fairy Dharawat
Wikipedia defines retail design as “Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space”
In simple words retail design is using specialized practice of architecture and interior design, to stock and sell products in an enjoyable and convenient shopping experience for shoppers.
The unpredictable shopper
Image: FreeDigitalPhotos.net
By Fairy Dharawat
All shoppers come now under this category as many find retailers themselves in the vulnerable position of not able to decode the shopper. A shopper may spend a thousand bucks on a mundane item which would indicate no peculiar habit to learn from. The influencing factors are changing like the changing seasons. Just think about yourself what kind of brand is going to make you shell out that insane amount of money?
Shopper Insights
Image: FreeDigitalPhotos.net
A Guest blog by Fairy Dharawat
What is a shopper insight?
“Data-driven learning that leads to an actionable understanding of shopper behaviour and purchase influences.”
Why should you know about this?
The Female Shopper
Image: FreeDigitalPhotos.net
By Fairy Dharawat
There are many different types of shopper, but all that comes later. Let’s try to understand the primary shoppers, who are male and female shoppers. It is tough to gauge responses from shoppers when they show confusing patterns of purchases. So as a female shopper, I thought, why not write what female shopper really wants, one female at a time. (more…)
How to get a great promotional idea
A Guest blog by Fairy Dharawat
If you have read my posts until now, you must have noticed that I insist on doing something novel and imaginative for business. It is only through new, trendy and interesting promotional activities, that we can connect to a shopper. For a shopper to really get involved, they need to be engaged and entertained. I also mentioned that the activity need not be expensive. Now could this be possible? I say, yes. (more…)
The new shopper
Image: FreeDigitalPhotos.net
A guest blog by Fairy Dharawat
To study what influences the shopper of today is difficult. This has a lot to do with the many different categories of shoppers. Some categories are not even identified, but they exist in our world of retail. The wanderer shopper is one who has no need to come to the store, but comes rather for the feel of a community. The impulsive shopper is one who visits and buys products on a whim. (more…)
Changing purchasing habits
A guest blog by Fairy Dharawat
We tend to be tied to our habits and behave habitually. Bad habits and good habits influence the outcome of most of our decisions. Habits are an acquired pattern of behaviour that often occurs automatically. Habits are what make us who we are. (more…)
