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Consumer behaviour decoded

A Guest blog by Fairy Dharawat

According to Wikipedia, “Understanding consumer behaviour is the study of when, why, how, and where people do or do not buy a product.”

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Why should you, a small time business owner want to know about this?

As if a regular business owner is not daunted with many responsibilities, this study seems redundant and anyway, there are many small businesses who have been there; done that. These small time businesses are still healthily surviving. (more…)


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