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The unpredictable shopper



By Fairy Dharawat

All shoppers come now under this category as many find retailers themselves in the vulnerable position of not able to decode the shopper. A shopper may spend a thousand bucks on a mundane item which would indicate no peculiar habit to learn from. The influencing factors are changing like the changing seasons. Just think about yourself what kind of brand is going to make you shell out that insane amount of money?


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