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The new shopper

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Image: FreeDigitalPhotos.net

A guest blog by Fairy Dharawat

To study what influences the shopper of today is difficult. This has a lot to do¬† with the many different categories of shoppers. Some categories are not even identified, but they exist in our world of retail. The wanderer shopper is one who has no need to come to the store, but comes rather for the feel of a community. The impulsive shopper is one who visits and buys products on a whim. (more…)

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