Researchers at Leeds University performed group experiments where volunteers were told to randomly walk around a large hall without talking to each other. A select few were then given more detailed instructions on where to walk. The scientists discovered that people end up blindly following one or two instructed people who appear to know where they’re going. The results of this experiments showed that it only takes 5% of confident looking and instructed people to influence the direction of the 95% of people in the crowd and the 200 volunteers did this without even realising it. (Wikipedia) This was the herd mentality in action.
We often see very expensive products and want them for the prestige or just to fit in. It can be anything, an expensive car to impress at an event or designer clothes. It is always possible to cheat and create an impression that looks expensive but isn’t. We need to forget labels, a label doesn’t guarantee style. People who select clothing based on the label do so because they have no sense of style. It can be useful to just look around a website that sells the latest fashions and then decide on the look you want to create and then you can cheat. The way to cheat is to go to the budget websites like Matalan or Primark and look for the same style or a very similar style and create the look you want on a budget. I did this for a vintage event. I thought a linen suit would look good with a suitable hat. I ended up with chinos and a linen shirt from Matalan and a summer trilby. I got the look but I did cheat!
It can cost a fortune to be a dedicated follower of fashion. Many people want a look that is associated with something considered fashionable. However, we can often achieve the same look, essentially the same style, without breaking the bank. It is the overall look that is important not the detail. I take photos and those expensive designer labels can’t be read or identified in the photos, it is the overall look that is seen. Your taste in clothes says something about you. So think about the style and also about colours. Depressed people and negative people tend to wear black and dark colours more than the light and bright colours.
Avant-garde, means the vanguard or advanced guard. It generally refers to people who ‘go first’ and lead the way in art and culture. The term has been applied to art and artists such as the impressionists. It has been mostly applied to art and artists of the Victorian era, but the expression is still used today.