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The Business of Packaging

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A Guest Blog by Fairy Dharawat

Packaging is an important part in any business today due to the visual marketing concept which works wonders to any given product. This is the day and age of looking good and selling pretty.

Packaging is the science, art and technology of protecting products for distribution, storage, sale and use. Packaging also refers to the process of design, evaluation, and production of packages. Package labelling can be written, electronic, or a graphics communications on the packaging or on a separate, but associated label.

While selling any item, good packaging, smart packaging; ensures attractive returns. It’s advised to consider packaging as an art and an expert opinion is recommended. Say for example, you are launching a product of shampoo, the packaging bottle and the card board covering the package is important for the end result in sales.

Smart packaging is very important and today packaging has taken a turn which reflects the modern society of today.

In 2001, the packaging industry worldwide generated an annual estimated turnover of whopping US$ 417 billion.

It is safe to say that while doing your research about any product, you may want to do thorough research into the art of packaging as well, as it is a must in today’s world of the appearance conscious society. First impression plays a crucial role in today’s consumer society. Today, anything that looks pretty has a better chance to get off the shelf than anything that looks average in comparison. That welcome aura around your product can only hypnotise your consumers to try out the new item in the market.

First impression has a lasting effect on consumers of today and this trend is going to stay for a long time. So buckle up and create an exciting package which would make buyers hypnotised with your artistic packaging and eventually compel them to buy your product.

One cannot speak highly enough of good packaging significance in today’s modern world. Your packaging should be as good as your product itself. As competition is fierce, the only way to identify your product and make it stand out is to create a package that consumers can relate to and create a sense of identity with the product.

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Short Bio of the Writer

Fan of Sherlock Holmes and Agatha Christie, likes to read books; thrillers and mysteries.

Writer by profession in a business world, but enjoys occasional poetry attacks and short story spurts, which I hate to edit.

Believe going to make it big in the world one day and make those childhood day dreams a reality. I think being grown up feels overrated.

3 Responses

  1. @ Michael – I enjoyed your article about packaging. This site does not normally present material discussing business not related to writing, however, I found it to be very insightful. Keep submitting your stories to this site and I will keep reading them.

    Thank you.

    April 28, 2012 at 21:49

    • Thanks Daron for appreciating about the post
      Sincerely appreciate it!:)

      Today what companies want is to make the product look good by hook or by crook! and to attract maximum eyeballs, they basically cash on due our concious soceity where we still need a young women of 20s who never faced wrinkle problem in life to sell anti aging creams and products.

      I am Glad you liked the topic and thank you Mike for publishing the same.

      Fairy Dharawat

      May 1, 2012 at 12:56

  2. Hi Daron,

    We write on all subjects. This was a guest blog and I hope there will be many more, so I can post more than one blog a day. I will be writing about the use of psychology in business. I help students studying for a degrees in business and so there many more aspects to explore.

    Thanks for visiting.

    April 28, 2012 at 23:49

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