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The Business of Packaging

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A Guest Blog by Fairy Dharawat

Packaging is an important part in any business today due to the visual marketing concept which works wonders to any given product. This is the day and age of looking good and selling pretty.

Packaging is the science, art and technology of protecting products for distribution, storage, sale and use. Packaging also refers to the process of design, evaluation, and production of packages. Package labelling can be written, electronic, or a graphics communications on the packaging or on a separate, but associated label.

While selling any item, good packaging, smart packaging; ensures attractive returns. It’s advised to consider packaging as an art and an expert opinion is recommended. Say for example, you are launching a product of shampoo, the packaging bottle and the card board covering the package is important for the end result in sales.

Smart packaging is very important and today packaging has taken a turn which reflects the modern society of today.

In 2001, the packaging industry worldwide generated an annual estimated turnover of whopping US$ 417 billion.

It is safe to say that while doing your research about any product, you may want to do thorough research into the art of packaging as well, as it is a must in today’s world of the appearance conscious society. First impression plays a crucial role in today’s consumer society. Today, anything that looks pretty has a better chance to get off the shelf than anything that looks average in comparison. That welcome aura around your product can only hypnotise your consumers to try out the new item in the market.

First impression has a lasting effect on consumers of today and this trend is going to stay for a long time. So buckle up and create an exciting package which would make buyers hypnotised with your artistic packaging and eventually compel them to buy your product.

One cannot speak highly enough of good packaging significance in today’s modern world. Your packaging should be as good as your product itself. As competition is fierce, the only way to identify your product and make it stand out is to create a package that consumers can relate to and create a sense of identity with the product.

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Short Bio of the Writer

Fan of Sherlock Holmes and Agatha Christie, likes to read books; thrillers and mysteries.

Writer by profession in a business world, but enjoys occasional poetry attacks and short story spurts, which I hate to edit.

Believe going to make it big in the world one day and make those childhood day dreams a reality. I think being grown up feels overrated.

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